We don’t want to be all doom and gloom by only mentioning the deadly sins, so here are my top heavenly virtues to counteract the previous list. They are all topics I’ve written about before so click through to read more.
1. Send journalists to your competitors
2. Drink with journalists
3. Shut up and listen
4. Understand the new role of PIOs
5. Be your audience’s representative
6. Confront challenges by taking risks
7. Use press releases sparingly and wisely
And don’t forget all these topics and more are covered in The Enlightened PIO book!