Visit other institutions

August 17, 2011

There are two good reasons to get on the road and visit as many other institutions’ communication offices as possible. First, forming strong relationships is much better done face to face than virtually. Nothing beats a shaking of hands followed by a conversation in which all of our communicative power (facial expressions, gestures, as well [...]

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Understand the new role of PIOs

August 15, 2011

Public information officers used to deal with information–it’s right in their name. But now they need to think differently. PIOs are now in the business of relationship management. That’s easy to say but it takes a little more unpacking to understand what it means. Your primary job is to develop relationships with all your important [...]

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Always respond

August 11, 2011

The biggest complaint journalists have about PIOs is that they don’t respond to calls promptly or at all. It’s common and bad enough that PIOs who do respond have a significant competitive advantage when it comes to news placement of their staff and research. We are all swamped in our jobs but relationship management is [...]

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Interns are an investment in your reputation

August 9, 2011

I’ve discussed previously the great benefits of having interns in bringing new vitality to your office but a longer term and perhaps more important benefit accrues from internships. I’ve had dozens and dozens of interns and over time they have gone on to work in every major science publication in the United States. Many of [...]

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Your twitter goal: Inspire action

March 21, 2011

When you tweet, you want to add value but you typically also want people to take some kind of action as a result of your tweet. That action could take one of many forms and the specific action you want people to take depends on your strategic goals for communication, but here are a few possibilities.

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Consume the most appropriate formats

March 18, 2011

As we suck in masses of information, we need to be as clever as possible just to keep up. One way to do better is to strive for efficiency. Different tools are good for different purposes of course, but some are particularly bad for conveying information in general. I’m talking about you, television! Sure, there [...]

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Store what you learn

March 17, 2011

I don’t know what your memory is like, but I feel like mine is pretty terrible. However, I find it easier to remember that I did know something, or had come across something on a topic, even if I can’t remember exactly what it was. If you’re an infoleader, reading voraciously and widely, you’re going [...]

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Read voraciously and widely

March 16, 2011

How many times have you been reading a magazine, book, or webpage and were hit “out of the blue” by an idea not directly related to what you were reading, but is really useful for some other problem you had previously had in mind? If you’re the kind of person suited to being an infoleader, [...]

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The seven principles of information leadership

March 15, 2011

I have spent essentially my whole career in the information community. In that time, I’ve tried to find out what are effective ways to get things done and what aren’t by observing people who use information to make a difference in their community. Over time, I began to notice several ideas recur. I’ve tried to [...]

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Introduction to the Information Leadership Project

March 14, 2011

Much of modern society revolves around the passing of information. These days, information makes the world go round. Witness how many people are stuck behind a computer all day, every day, in essence shuffling information from one place to another. There is a good chance you are one of them. At the same time, we’re [...]

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